Brand Identity
AIAO
Overview
Developed a brand identity booklet for AIAO, a men’s gymwear brand focused on strength, style, and functionality. The booklet outlined the visual language, tone of voice, and core brand elements—serving as a cohesive guide to maintain consistency across all touchpoints.
Approach
The approach was to build a bold and minimal visual system that reflected AIAO’s active, confident personality. Every element—from typography to color palette—was chosen to communicate strength and clarity, while keeping the brand adaptable across both digital and physical platforms.
